3 Sentences with Disguised Subordinate Clauses

3 Sentences with Disguised Subordinate Clauses 3 Sentences with Disguised Subordinate Clauses 3 Sentences with Disguised Subordinate Clauses By Mark Nichol In every one of the sentences beneath, an expression that bolsters the fundamental provision of the announcement yet ought to be particular from it comes up short on a basic component that recognizes it as a subordinate statement: a comma isolating it from the principle condition, in this manner darkening the subordinate clause’s work. A conversation, trailed by a modification, discloses the answer for each sentence. 1. A slope over the parkway gave way giving the roadway rocks. â€Å"Showering the roadway with rocks† is a subordinate proviso portraying the result of the slope giving way, so the expression ought to be set off from the principle condition with a comma: â€Å"A slope over the thruway gave way, giving the roadway rocks.† 2. The main way you endure is you constantly change into something different. The change from is to you appears to be ungainly in light of the fact that there’s no syntactic congruity; in appropriate discourse or composing, one essentially doesn't utilize those two words successively. The arrangement? Since â€Å"The just way you endure is† is a subordinate provision, set it off from the fundamental statement with a comma: â€Å"The just way you endure is, you constantly change into something else.† Alternatively, embed the transitional pronoun that between the words, changing over the subordinate proviso into an indispensable piece of the primary (and just) condition: â€Å"The just way you endure is that you ceaselessly change into something else.† (Or reexamine the sentence to â€Å"The best way to endure is to persistently change into something else.†) 3. Item surrenders that make a general wellbeing peril will inevitably be presented to the light of day in the open field and, when they are, the organization follows through on the cost. From the start, this sentence may appear to be right: An evident incidental, â€Å"when they are,† is brought into the sentence after the combination, apparently altering the expression â€Å"the organization pays the price.† But that finishing up state is an autonomous provision a linguistically complete articulation that could remain all alone as a different sentence-and â€Å"and when they are† is certainly not an incidental, however a subordinate condition related with it. Subsequently, a comma ought to go before, not follow, the combination and, isolating the two autonomous provisos. In any case, the subsequent comma remains where it is to isolate the condition subordinate to the second primary provision: â€Å"Product abandons that make a general wellbeing peril will in the long run be presented to the light of day in the open field, and when they are, the organization pays the price.† (â€Å"When they are† may seem to serve both as a subordinate statement and as a bracket, however it is basic to the sentence, relating to the impetus for the company’s proper recompense, so it can't work in the last job.) Need to improve your English in a short time a day? Get a membership and begin accepting our composing tips and activities day by day! Continue learning! Peruse the Grammar class, check our well known posts, or pick a related post below:50 Synonyms for â€Å"Leader†Anyone versus EveryonePeople versus People

Cheating in a Bottom Line Economy

Synopsis and CRITIQUE OF: â€Å"Cheating in a Bottom Line Economy† (by David Callahan) In â€Å"Cheating in a Bottom Line Economy,† creator David Callahan clarifies the major purposes behind the rot of straightforward business morals in today’s economy so as to fulfill primary concern guidelines. Callahan reaches determinations from regular organizations, for example, auto repairman administrations, law workplaces, and even proficient clinical firms to demonstrate that individuals will quite often pick money related security over honesty. The monetary life in America has changed itself into a tremendous place that is known for experts concentrated on accomplishing â€Å"lean and mean† organizations in endeavors to accomplish the â€Å"American Dream,† however basically lose feeling of their ethics. What happens when a worker is carrying on with a standard existence with an occupation marginally getting them by? Administrators at corporate base camp choose to send down another arrangement of walking orders that drill representatives with twice as much work for a forcefully diminished base compensation. Those walking orders have instituted the term primary concern norms. American organizations have become profoundly serious today in a market that is continually switching to stay aware of another age of thoughts. These variances in the economy have made organizations take various techniques for activities to be serious in the market. In the 1970’s Sears ruled as one of America’s notable retailers and molded mainstream society. As the market of interest turned out to be increasingly serious, Sears’ profit started tumbling off the market. So as to jump on the securities exchange, Sears needed to eliminate 48,000 positions and organized another pay framework (Callahan 31). As Sears set their new primary concern measures to build effectiveness, it created scene from the representatives. The requests of the organization eventually subverted the respectability of their laborers. The strain to settle on undesirable moral decisions at work had representatives â€Å"torn between moral uprightness, losing [their] occupation, and attempting to make sense of how to function this out† (Callahan 31). Workers of organizations with main concern measures were confronted with another choice at edge which made making the best choice harder: endure a compensation cut and hazard losing their employment or cheat the client. Not incredibly, the worker would quite often pick their monetary strength over their uprightness. It is as yet difficult to state that the employee’s cognizant didn’t caution them of the dangers, the first run through. It starts with only a straightforward redesign adjust and afterward streams to $1,000 in new vehicle parts. In the event that we glance back at the Sear’s auto repairman model, a specialist could without much of a stretch persuade the client that their vehicle required an entirely different framework on account of the customer’s absence of information regarding the matter. The client consequently accept there is an ensured trust duty to their administration, yet thusly gets tricked. The proof uncovered by agents discovered almost indistinguishable reports of cheating at one Sears auto mechanics shop after another. The specialty of trickiness assumed a key job in tricking clients. The â€Å"ordinary people† at the New York City law offices were limited by a pledge to stand a thorough code of morals (Callahan 33). In spite of the fact that these attorneys managed legitimate issues of America’s biggest organizations, they were confronted with not meeting year end charging necessities. In the most urgent instances of being scaled down, legal counselors went to cushioning their hours by essentially making up the numbers. They gathered together their hours and included different hours which was depicted as the â€Å"new math† (Callahan 39). â€Å"Let me reveal to you how you will begin acting unethically†¦One day, not very long after you begin providing legal counsel, you will take a seat toward the finish of a long, tiring day, and you just won’t have a lot to appear for your endeavors regarding billable hours†¦so what you’ll do is cushion your time sheet only a bit†¦However you will guarantee yourself that you will reimburse the customer at the principal opportunity by completing thirty minutes for the customer for ‘free. Along these lines, you will be ‘borrowin,’ not stealing,† (Schlitz qtd. in Callahan 39). Responsibilities to fulfilling primary concern guidelines and ravenousness have become bearings of sabotaging trustworthiness of even the most confided in calling: clinical specialists. Clinical experts start taking part in staggered showcasing organizations, for example, the Wellness International Network (WIN), which direct wholesalers to sell their company’s item at any degree. By winning cash off of new merchants, this staggered promoting turned into a fraudulent business model for devastation. Report peg the offer of wellbeing supplements by specialists at about $200 million out of 2001, a ten times increment from 1997. An expected 20,000 specialists are presently selling supplements from their workplaces, more than twofold the quantity of five years ago† (Callahan 49). These sorts of insider exchanging inside their workplaces conflict with the American Medical Association rules that â€Å"doctors must guarantee that the cases supporting any items they offer to patients are ‘scientifically substantial and sponsored up by peer checked on writing and other unprejudiced logical sources’† (Callahan 49). They unmistakably preclude the trading of clinical gear, yet the benefit is unreasonably fabulous for the specialists to leave behind. Those in the clinical calling contend that they resort to such choices to pay for their obligation installments and the board. Remarks, for example, â€Å"I was accustomed to following specialists advice†¦Doctors have the preparation, so you’ve got the opportunity to regard their expertise† (Cumminskey qtd. in Callahan 48) demonstrate that specialists hold an elevated level of regard for their calling, however it decreases as embarrassments of duplicity are discharged to the general population. In Steven Messner’s and Richard Rosenfeld’s article A Society Organized for Crime, they clarify that people’s conduct towards satisfying primary concern guidelines is to satisfy the American Dream. They express that the American Dream is a philosophy that â€Å"people are associated to acknowledge the attractive quality of pressing together the objective of material achievement, and they are urged to accept that the progressions of the Dream are adequately high to legitimize a proceeded with duty to this social goal† (Messner 6). For the most part, achievement in today’s society is characterized by fiscal and material increases. Consequently individuals are eager to go at any measure to make that progress. The two articles clarify how wrongdoing and misconduct emerge from financial questions that are settled with exploitative conduct. The current issue is the way that these issues can't be comprehended in regular manners, however just by working around the framework to misdirect their clients. Callahan’s article fortifies these famous thoughts that wrongdoing isn't generally purposeful, however a methods for traversing little snags in life in an unscrupulous issue. These criminal operations start as little good for nothing biased exercises and afterward sprout to ordinary schedules that are acknowledged inside their business network. Callahan additionally causes us to reevaluate the intensity of more significant position authority figures that purposely excuse and generally advance this deceptive conduct. This returns us to the well-known adage, OK bounce off a precipice if everybody did? The appropriate response is yes. In every one of the three of the cases, individual issues about cheating were set aside in light of the fact that â€Å"everyone was doing it. † I found these readings truly fascinating and applicable to the subject of wrongdoing and misconduct. Callahan works admirably of clarifying the impacts of primary concerns gauges on individuals and the economy. I totally concur with his viewpoint that picking practical security over honesty will get an individual closer to the American Dream at that point losing their employment. It represents an ethical issue, yet in this century you can’t live on just respectability. The tragic truth is individuals gain honesty from their financial and material riches. I trust Callahan could truly develop this theme by looking further into the mental stance of satisfying primary concern guidelines so as to show signs of improvement comprehension of what experiences a person’s mind when choosing to conflict with their ethics. KEY POINTS, ISSUES, AND QUESTIONS:Doing the best thing gets more earnestly as the weight between money related soundness and honesty is put on the line.The round of hustling becomes ordinary information that ethical morals are totally put aside. The American Dream makes individuals act unreasonably, however looking at this logically their deceptive demonstration invigorate the economy.Question: What are the ramifications of Callahan’s work for finding cheating in a primary concern economy? Question: What are the mental parts of conflicting with ethics to misdirect individuals ?

Understanding Cognitive Dissonance (and Why it Occurs in Most People)

Understanding Cognitive Dissonance (and Why it Occurs in Most People) There is a popular kids’ story about a fox and some grapes. According to the story, the famished fox prowls the forests looking for something to fill his stomach. Luckily, the fox chances upon a vine with some ripe and juicy grapes. His hunger pushing him, the fox rushes to the vine.Unfortunately, the grapes are dangling from a branch that is a bit lofty. The fox takes a few steps back and leaps into the air, his jaws snapping as he tries to reach the grapes.Too bad.The grapes are just beyond his reach. Not one to give up easily, the fox tries to reach the grapes again, but for all his efforts, he can’t reach the grapes. After several unsuccessful attempts, the fox finally gives up. As he wanders off into the forest to search for something else to fill his stomach, the fox tells himself that the grapes were probably sour anyway. Why does he say this, when he knows for a fact that the grapes were looking ripe and juicy?Closer to home, away from the forests, all of us have had simi lar experiences. Almost everyone knows someone who has refused to give up smoking, even if the person knows smoking is not good for him or her. Despite all the scientific evidence showing the effects of smoking, the person convinces himself that smoking is not that bad for him.Other times, we do things that leave us feeling bad or guilty. For instance, you might decide to skip on your gym session so that you can catch an extra episode of the TV show you are watching on Netflix. Since you had made a commitment to yourself to go to the gym every day, you are left with a feeling of guilt even as you watch the TV show.Why does this happen? Why does the fox say the grapes are probably sour? Why does your friend justify his or her smoking even why they know it is harmful to their health? Why do you feel guilty after missing your gym session to catch a TV show? The answer to all these questions is something known as cognitive dissonance.WHAT IS COGNITIVE DISSONANCE? Cognitive dissonance re fers to the feelings of discomfort that arise when a person’s behavior or attitude is in conflict with the person’s values and beliefs, or when new information that is contrary to their beliefs is presented to them. People like consistency. They want the assurance that their values and beliefs have always been right. They always want to act in ways that are in line with their beliefs. When their beliefs are challenged, or when their behavior is not aligned with their beliefs, this creates a disagreement (dissonance).Since the dissonance is an uncomfortable feeling, the person must either change their behavior, their attitude or their belief in order to reduce the dissonance and restore balance. The uncomfortable feeling caused by cognitive dissonance might manifest itself as stress, anxiety, regret, shame, embarrassment, or feelings of negative self-worth.This explains why you feel bad when you miss your gym session. Since you believe going to the gym is good for your health and fitness, missing the gym for a TV show goes against your beliefs, causing an uncomfortable feeling. Since the smoker friend knows that smoking is bad and yet loves smoking, he tries to change his beliefs by convincing himself that smoking is not that bad. And unable to reach the grapes, the fox changes his attitude and convinces himself that the grapes were sour anyway.The first person to investigate cognitive dissonance was a psychologist known as Leon Festinger. Festinger infiltrated a cult where the members were convinced that the earth would be destroyed by a flood before the dawn of 21 December 1954.According to the cult leader, true believers would be rescued by a flying saucer and taken to a planet known as Clarion. In anticipation for the flood, some of the more committed members of the cult left their jobs, schools and spouses and gave away their money and possessions.Too bad for them, since the flood never came.However, this is where things get interesting. While the non- committed members who had not given up their lives realized that the cult leader had made fools out of them, the more committed members were convinced that their faithfulness saved the world. Rather than accept their belief was wrong, they found a way to explain the events in a way that preserved their belief system.After conducting a number of experiments, Leon Festinger came up with the theory of cognitive dissonance. According to the theory, every person has an innate drive to maintain an internal consistency of cognitions and to avoid a state of tension.Every person has an inner need to keep their beliefs and behaviors consistent. Any inconsistency caused by conflicting beliefs and behaviors causes a tension or disharmony. Just like hunger leads to an activity meant to reduce this hunger, the tension caused by cognitive dissonance will lead to an activity meant to reduce this tension.Since the avoidance of cognitive dissonance is an innate desire, cognitive dissonance has a very powerful influence on our actions and behaviors. It affects our evaluations, judgments and decisions. It also explains many common but irrational human tendencies, such as justification, rationalization and our constantly shifting beliefs and attitudes.For instance, someone who buys an expensively priced shoe from a luxury store when he could have bought the same shoe at a lower price from a different store convinces himself that the cheaper shoe is a fake to justify his purchase, even when there is no difference between the shoes.Similarly, a person who believes that good diet is good for health but loves eating junk food will experience cognitive dissonance. To reduce the tension, the person might reduce the amount of junk she consumes each week. In this case, the cognitive dissonance has provided motivation for her to change her Lifestyle.CAUSES OF COGNITIVE DISSONANCECognitive dissonance occurs when you find yourself in situations where there is an inconsistency between your va lues, beliefs, attitudes and actions. Such situations might be brought about by:Forced Compliance BehaviorForced compliance behavior refers to situations where a person is forced to perform actions that are not consistent with his or her beliefs. Consider an accountant who is told to cover up an instance of financial misappropriation by her boss. The accountant believes this is wrong, yet she might be forced to do it in order to retain her job.This leads to cognitive dissonance.Decision MakingDecisions are part of life. You have to make hundreds of decisions to get through each day. What you may not know is that decision making arouses dissonance as a general rule. This is because all decisions involve choosing between two or more alternatives. Each alternative has its pros and cons. Choosing one alternative means you will forego all the advantages of the unchosen alternative, while at the same time guaranteeing you the disadvantages of your chosen decision, something known as decis ion opportunity cost.This is what causes the dissonance. The more attractive or similar the two alternatives are, the more the cognitive dissonance you experience. To reduce this dissonance, people end up justifying their decisions, even in situations where they clearly made the worse decision.Let’s assume you have to choose between two jobs. One job is located in a third world country, but the pay is quite good. The other job is in your hometown, but the pay is not really what you would have wished for. If you take the job in the third world country, you will earn enough money in a few years to allow you buy to your dream home, but you will be away from your family and friends. If you take the job closer to home, you will be around your family and friends, but you won’t be able to afford your dream home.This can create a great deal of dissonance, since you want to be close to friends and family, while you also want to be able to buy your dream home. Once you make your decision â€" regardless of what you choose â€" you will find yourself justifying the decision. Your mind will find ways of supporting the decision to make you feel satisfied that you made the right decision.EffortHumans have a tendency to value achievements based on the amount of effort it took to achieve them. A person who had to save for 10 years to buy a Ferrari will value it more than that young man who made millions from cryptocurrencies within four months and bought himself a similar Ferrari.Things that take considerable effort are valued higher because we would experience dissonance if we spent a great deal of effort only to make a minor achievement.Unfortunately, the world does not always work this way. Sometimes, we put in a lot of effort only to get a dismal outcome. Expectedly, this leads to dissonance. In order to reduce this dissonance, we either convince ourselves that the outcome was okay, that we didn’t really expend a lot of effort, or that the effort was enjoyable. This i s referred to as effort justification.Gaining New InformationAnother major cause of cognitive dissonance is coming across information that goes against our beliefs. Let’s consider the example of Festinger’s cultists from the 1950s. These group of people believed that there would be a flood and that a flying saucer would come to their rescue. Come the morning of 21st December, there was neither a flood nor a UFO. This new information was against their beliefs, resulting in cognitive dissonance.To reduce their discomfort, the cultists then convinced themselves that the world was saved because of their faith, and they embarked on a new mission to spread the word to the world.FACTORS INFLUENCING COGNITIVE DISSONANCEThe degree of cognitive dissonance experienced by a person varies depending on the particular situation that caused the dissonance and the circumstances surrounding the situation. The intensity of the cognitive dissonance experienced is generally affected by the following factors:Personal cognitions, such as beliefs about self and personal values result in a higher degree of cognitive dissonance. People don’t like looking dumb, dishonest or unethical, therefore they will be very uncomfortable about any dissonance that threatens their self-image.The importance of the cognition. Generally, if the belief or value is highly valued, then the resulting dissonance will be stronger.The disparity between the consonant (harmonious) belief and the dissonant (conflicting) thoughts, action or information. The greater the disparity, the greater the dissonance.The possibility of explaining the dissonance in other ways. If there are multiple ways for explaining away the dissonance, then the intensity of the dissonance will be minimized.The ramifications of the decision, as well as the ease with which the consequences of the decision can be undone. Permanent decisions with significant ramifications tend to cause stronger dissonance.These factors determine the infl uence the dissonance and the lengths to which we will go to reduce or eliminate the discomfort. The stronger the dissonance, the more pressure there is to reduce the tension.HOW TO RECOGNIZE COGNITIVE DISSONANCECognitive dissonance is natural, and everyone goes through varying degrees of dissonance on a daily basis, depending on the different situations we find ourselves in and the beliefs being challenged. Often, the degree of dissonance is so insignificant that our minds resolve it without us being remotely aware that we were experiencing cognitive dissonance.Sometimes, however, the feeling of discomfort becomes strong enough that you become aware that something is not right, even if you might not recognize that you are experiencing cognitive dissonance.So, how can you tell with certainty when you are experiencing cognitive dissonance? Below are some common signs that signify dissonance:Feeling squeamish or uncomfortable: Have you ever felt an uncomfortable feeling in the pit of y our stomach right before or right after doing something or making a decision? More often than not, this is a sign that you are experiencing cognitive dissonance.Conflict avoidance: Some people don’t like conflicts or confrontations at all. When faced with a potential confrontational situation, they choose the path of least resistance, which is to avoid the conflict. Conflict avoidance can also be a sign of cognitive dissonance. Instead of facing the situation, they decide to avoid the mental anguish associated with the conflict.Ignoring the facts: Another sure sign of cognitive dissonance is ignoring the facts and making decisions that are wrong from a rational point of view. For instance, an obese person may continue consuming junk food even when they have been warned by the doctor that it will have adverse effects on their health.Rationalization: If you make a decision and then find yourself convincing yourself that you made the right decision, that right there is an indicator o f cognitive dissonance.FOMO: This is known as the fear of missing out. How many times have you ended up going up to the club with your friends when you know that you should be saving that money? The fear of missing out causes you to do something that is against your belief in order to look cool or to impress your friends. That is cognitive dissonance right there.Shame: When we do something that goes against our beliefs, especially our personal beliefs, we end up with a feeling of shame. Even after trying to rationalize what you did, you still feel remorse for it and may even want to hide your choices or actions from other people.Guilt: Doing something that is against your beliefs is also often accompanied by feelings of guilt. You feel that you messed up, that you should have done something else instead. The cognitive dissonance before such an action is usually signified by anxiety right before the action, followed by guilt after the action is done. This is usually followed by justi fication as you try to alleviate the guilt.WAYS OF REDUCING COGNITIVE DISSONANCEWhen there is a conflict between a person’s beliefs, thoughts, opinions and actions, the theory of cognitive dissonance claims that the person will take some steps in order to reduce the dissonance and the associated feelings of discomfort. There are three common reactions to cognitive dissonance. These are:Change The Dissonant BeliefsThis is the simplest and most effective way of resolving cognitive dissonance. Let’s consider your smoker friend. The friend is addicted to cigarettes, yet the cigarette pack contains a warning that smoking is harmful for health. This creates dissonance. He may look for new information that might override the belief that smoking is harmful.If he, for instance, comes across an article that claims that research has not shown a definite link between smoking and lung cancer, such information might result in him changing the belief that smoking is harmful to his health, ther eby reducing the dissonance.While changing the dissonant belief is the simplest way of reducing dissonance, it is not the most common. This is because, in most cases, people are not so willing to change their beliefs, especially the fundamental beliefs that they have formed since their childhood. This leads to the second reaction.Change The Conflicting Action Or BehaviorIf the person cannot find any new information to help them change his or her beliefs, the person can still solve the dissonance by getting rid of the action or behavior that causes the dissonance. Let’s take a look at our smoker friend again.Assuming that he couldn’t find any concrete information to make him change the belief that smoking is harmful to his health, our friend has the option of quitting smoking. Unfortunately, our friend is addicted to smoking, therefore quitting smoking will be a difficult thing for him. Just like our friend, many people do not successfully eliminate dissonance by changing their a ctions or behavior. This is because changing well-learned behaviors is not easy.Sometimes, the conflicting behavior or action might even have some benefit for the person (for example, a person who cheats in an exam). In such instances, the person needs a way to eliminate the dissonance without changing their beliefs or behavior, which leads us to the third method.Reduce The Significance Of The Conflicting BeliefThis is the most common method of reducing cognitive dissonance. With this method, the person changes how they perceive the conflicting belief or behavior. In other words, they find a way of rationalizing the conflicting cognition.Once again, let’s consider our smoker friend. Without any information to help him change his belief and unable to quit smoking, he might justify his smoking by saying that the world is full of health risks and he cannot realistically avoid all of them.Alternatively, he might tell himself that it is better to live a short life full of pleasure (smo king) than to live a long life without the pleasures. In so doing, he is reducing the significance of the belief that smoking is bad for his health.REAL-LIFE EXAMPLES OF COGNITIVE DISSONANCEBelow are some examples of cognitive dissonance in everyday life:Imagine a situation where a person gets hurt by their partner. You will hear most of them say that they should not have ignored the red flags. This is cognitive dissonance at play. The person actually sees signs that the partner has some negative traits, but since the person is in love, he or she convinces himself that they are temporary, or that the good traits of the partner overweigh these signs. This is the same reason why people stay in abusive relationships. For instance, a lady who gets hit by her lover after being in a relationship for a year experiences cognitive dissonance because she loves her partner but doesn’t love his behavior. To reduce the dissonance, she might overlook getting hurt and look at the positive traits of the partner. In so doing, the lady opts to stay with an abusive partner.Asked to compare their current partner and their ex, most people will rate their current partner highly, regardless of the actual differences between the two partners. Having made the decision to leave the ex and hook up with the current partner, people romanticize the current partner in order to be satisfied that they made the right decision.Imagine a HR manager who is ordered to dismiss an employee due to misconduct, even if there is no evidence showing any misconduct by the employee. The lack of evidence and the HR manager’s moral views of right and wrong may lead to cognitive dissonance. If he doesn’t follow the wishes of the board, the HR manager might be placing his own job on the line as well. This intensifies the dissonance and might even result in the HR manager experiencing stress.Most people with addictions know that the addictions are bad for them, yet they still want to indulge in their addi ctions, leading to cognitive dissonance. Many of them find ways of rationalizing or justifying their addictions, which makes it even harder for them to stop the addiction.WRAPPING UPCognitive dissonance is the feeling of discomfort we feel when our actions and behavior are not aligned with our beliefs and values. This feeling of discomfort is so great that cognitive dissonance can have a very significant influence on our decisions and the actions we take.Cognitive dissonance can also be used to manipulate us into doing things we do not want to.Becoming aware of the effect of cognitive dissonance on our decisions and understanding how we can overcome it can help us make better decisions and help us make positive behavior changes rather than continue lying to ourselves.

How to Advance your Communication in a Professional...

Business communication in the healthcare field is very important. Sales representatives use this tool in their everyday work environment. Sales reps. primarily need a buyer base. The most important tool for sales is learning what your customer or account needs by selling to them in a way they feel the need to buy. You need to make customers feel like they need to buy something without them feeling like they’re being sold something they don’t want. If the persuasion is also done right it will increase sales. Pharmaceutical and diagnostic companies make sure their representatives attend training for this particular purpose. If an employee goes untrained it could potentially cause a drop in sales and no company wants that. Furthermore, if a†¦show more content†¦When examining research on New Zealanders and Chinese sales force teams who questions were asked: What persuasion strategies do the Chinese or NZ managers follow in writing their sales letters? How do their counterparts interpret and react to these long-used traditional strategies? To what extent do the two different cultural groups views overlap or differ from the language and persuasion perspective? New Zealand manager’s view showed: 1) you should attract the reader’s attention and interest 2) Have a clear purpose of promoting the advertised product 3) be brief and to the point and ideas should be developed from point to point about product appeals 4) use ‘you approach’ and engage the reader usually as a potential customer (Hildebrandt, 404). Chinese manager’s views showed 1) Using appropriate politeness format and letter form to communicate 2) Promoting the products and harmonious and long-term relationships with other organizations 3) Making sure to include background information and the company and product, and stress company history and expertise 4) Clear style including relevant information about the products promoted 5) Be polite and use resp ectful language (Zhu, Hildebrandt, 404). Another important point in the business industry is affective response to touch and its influence on persuasion. The opportunity to touch products has been shown to have aShow MoreRelatedEssay On Zealand Business1101 Words   |  5 PagesNEW ZEALAND BUSINESS COMMUNICATIONS INTRODUCTION Understanding cultural variances in the world of business, is extremely crucial in developing valuable relationships in a global market for your company. 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Introduction: Communication technology is one of the most important facilities of information technology (IT) for the people around the world. It changed the human life by making it easier to communicate, also it made the world connected together. PeopleRead MoreThe Culture Of The Country825 Words   |  4 Pagesshould not be too bountiful. Once giving to the host, they are to open the gift. Table manners are important, especially the more the formal the event it is. One table manner is that you keep your elbows off the table, and when you re eating hand are supposed to be above the table. Another one is when eating your fork is in our left hand and your knife is in your right hand. When done with your meal lay your knife and fork parallel and the handles facing the to the right. 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Communication serves as a foundation for planning. All the essential information must be communicated to the managers who in-turn must communicate the plans so as to implement them. Organizing also requires effective communication with others aboutRead MoreEssay about Modern Communication: Social Networks 984 Words   |  4 Pagestraditional personal interactions for the next generation. Social networks were created for the sole purpose of helping individuals communicate. There are many other reasons that these technologies are used, but communication is still the number one. It is not only changing how we communicate, but how we interact with each other in daily life. Supporters of social networking sites say that the online communities promote increased interaction with friends and family; offer teachers, librarians, and students

The Article What Do Standardized Tests Really Test

In the article â€Å"What do standardized tests actually test?† (2014) in the name of Marion Brady as quoted by Valerie Strauss, the topic of: are standardized tests accurately testing is discussed. As a whole, Strauss’s article seems to be debating whether the Piagetian or the Vygotskyian approach is the correct way of teaching; do students learn by being taught from a teacher or do they learn from hands on experience and mental readiness!? and how that relates back to whether standardized testing is an accurate representation of that which is being tested. Brady bases his article on a headline in Forbes magazine that was published January 26, 2009, titled: â€Å"Bill Gates: It’s the Teacher, Stupid†. Throughout his article, Brady quotes and address different opinions on how students need to learn such as: the opinion of Bill Gates who believes that one only learns through teaching and a Chinese proverb that claims that one learns (understands) only through involvement. Gates belief seems to be Vygotskyian because through the experience of being taught the students will learn new things and the teaching represents the scaffolding and the exposure that the children need in order to learn something new. On the other hand, the Chinese proverbs seems to be Piagetian because the students learn through getting involved and experiencing new things and Piaget puts an emphasis on using ones senses to learn based on their development. Brady states â€Å"The truth isShow MoreRelatedStandardized Testing Is Taking Up So Much Time1568 Words   |  7 Pagesback† says many parents (Deutermann). School standardized testing is taking up so much time it is taking time away from students learning time in the classroom. Taking the many portions of standardized test is not benefiting the students. The point of standardized tests in schools to get measure of a student’s knowledge. Education plays a big role in the assessments. Education is the process of gaining knowledge, or different skills and attitudes. The tests are also a way to determine a teacher s workRead MoreThe Pros And Cons Of Standardized Testing1177 Words   |  5 PagesStandardized testing is a no Growing up in Chesapeake every student is forced to take a standardized test at the end of every class they take. Standardized testing has been a part of the educational system for so long that everyone is just accustomed to taking these tests or giving them out. Standardized testing does not just effect the students but it also effects the teachers. Chesapeake School Board should get rid of standardized testing in all grade levels because of different learning styleRead MoreIt Is No Surprise That Today’S Education System Is Not1721 Words   |  7 Pagesbest shape. In a system where students are more focused on what is going on at home than their school work, testing is the main focus, schools are underfunded, and teachers are underpaid, something has got to change in order to move our system in a positive direction that is necessary for students to get the most out of the public education system. These are just some of the many problems we are faced with in today’s e ducation system. An article I read written by Grace Chen, spoke about some of the majorRead MoreNo Child Left Behind Essays1062 Words   |  5 PagesChild Left Behind is being held back if the students don’t do well on the standardized tests. So if the students don’t do well on the testing the teachers are being affected in the way of how much they are getting paid, also affects the school districts funding. This is encouraging the teachers not to teach the way they should, but they are teaching in the way of let’s just make the students do well on the standardized tests. In this article Rushton talks about how the brain of the student learns.Read MoreAnnotated Bibliography Essay1319 Words   |  6 Pageshtml This article is about the comparison of norm referencing and criterion referencing methods. The purpose of this is contrasting the two. It is about clear statements, and expected learning outcomes. It measures the student’s achievements objectively. It helps you keep an eye on the span of the student’s grades and scores. Alternatives to Standardized Tests:. (n.d.). Retrieved February 3, 2015, from http://www.rethinkingschools.org/restrict.asp?path=archive/13_03/assess.shtml This article speaksRead MoreStandardized Testing And High School Education888 Words   |  4 Pages â€Å"Standardized testing has swelled and mutated†¦to the point that it now threatens to swallow our schools whole† (Kohn, 2000). Comparing standardized testing to a swelling monster that is taking over the school systems is a bit of a reach but there is some weight to this statement. Standardized tests have become so frequent in elementary and high school education that they have become the most important tool that is used by school boards and colleges to determine a student’s achievements, but howRead More Standardized Testing Essay836 Words   |  4 PagesStandardized Testing Scholar Bill Ayers believes standardized testing in schools does not accurately measure what is necessary to be successful in life. Ayers insists that Standardized tests such as the American College Test (ACT) and the Scholastic Aptitude Test (SAT) measure specific facts and function which are among the least interesting and slightest important information that children should know. In an article titled â€Å"Testing the Right Way for Talent†, written by Hugh Price, arguesRead MoreStandardized Test Argument Essay843 Words   |  4 PagesArgument Essay Standardized tests are defined as the test directed and given in a standard way. From the 1800s, the standardized test has been an important aspect of the education sector and has been a primary factor to evaluate academic proficiency and sole criteria for admissions as well as scholarships. There are millions of international students like me who are forced to give TOEFL and SAT to fulfill the criteria for admissions as well as scholarships in America. But as soon as I finished theRead MoreUsing Standardized Testing Within Our Education System1455 Words   |  6 PagesFilling in Bubbles is Useless Standardized testing is used excessively in the United States to determine where a student should be placed. It determines what classes a student should take, how the school is scoring as a whole, and even provides information on how well a teacher is teaching the material. However, there seems to be a huge argument on whether this type of testing is actually beneficial. One controversial argument is that it only proves how well a student is able to memorize the materialRead MoreDo Colleges Use Other Admission Criteria? Essay1310 Words   |  6 PagesDo Colleges Need to Use Other Admission Criteria? Creativity is necessary in the world. Creative thinkers are what help push the world forward. Scientists, artists, journalists, are all creative thinkers, yet today’s standardized tests don’t accurately reflect the creativity that students possess. In fact, standardized tests such as ISTEP, ECAs, PSATs, ACTs and SATs, drive students to the breaking point. College requirements are getting stricter, so high school students are forced to buckle down

Changing Teaching Styles Over Time Education Essay Free Essays

The article by Andrew C Porter and Jere Brophy ( 1988 ) published by the Institute for Research on Teaching analyzes the alterations in learning manner over the recent old ages and compared them with what happens now a twenty-four hours. In recent old ages we have witnessed that there has been a great addition in the esteem of good instruction to non merely the effectivity of schooling but besides on the function of research on learning which would assist in the development of a cognition base to inform the instruction profession about the altering tendencies. In the past old ages the policy shapers and bookmans merely concentrated on the educational equity instead than on the upgrading of the quality of learning profession. We will write a custom essay sample on Changing Teaching Styles Over Time Education Essay or any similar topic only for you Order Now Today it is being seen that educational reform leaders states that we have to presume new powers and duties in order to redesign schools for the hereafter and fix knowing instructors. Different orientations to learning are besides being discussed in this article that reflect the different ends that instructors hold about their direction merely needed to explicate the difference among the instruction effectivity. There is no 1 to one relationship between instructor ‘s ends and results, effectivity can merely be measured through the topic cognition, teaching method and pupil ratings. Some of the major features of a instructor are being discussed. They promote larning through pass oning with their pupils ; they provide their pupils with those schemes that are good for them in monitoring and bettering their ain acquisition attempts with the aid of different acquisition activities. They non merely cognize their topic in deepness but besides seek to get the better of the myocardial infarction leadings that pupil bring to category in relation to their topic. Richard M. Felder and Rebecca Brent ( 1999 ) conducted a research paper that majorly focused on the cardinal footings like the Total Quality Management, effectual Institutional Teaching Improvement Program, and Assessment and Evaluation of Teaching Quality. It chiefly discusses the application of the Total Quality Management in the higher instruction that tends to better the instruction quality. First, the research examines the quality of direction at single footing. Second, so after wards a more complex attack of analysing that how an academic organisation improves the quality of its instructional plan. In the visible radiation of both the person every bit good as the organisational degree taking into history the cultural differences it is besides mentioned that how the quality direction contributes in the betterment of instruction. Timothy J. Gallagher ( 2000 ) , in the article â€Å" Embracing Student Evaluations of Teaching † elaborates the pupil rating as of import standards in mensurating learning effectivity. This affects the quality of learning as a whole. A valid and dependable pupil rating is proven to be an accurate index of mensurating learning effectivity. It can be either measured globally, that is the overall instruction manner. Evaluation can besides be based on specific footings like lucidity, context, account etc. The theory that is discussed in this article tells us that the teacher rating should be utile in nature. For this to be implemented it must be conducted in a civilization that supports the instruction betterment. Chambers, Catherine M. ; Chambers, Paul E ( 2004 ) , in the article named â€Å" Teaching Quality, research and term of office † focal points on the quality of learning. Teaching quality is affected by scholarship and pedagogical preparation. In the context of the entire quality direction model the interaction of instruction and scholarship is being investigated. A strong inducement is being portrayed towards the presentation of learning proficiencies and the research being published. Two of the major constituents of a good instructor are being discussed in this article. They are the schoolroom presentation and content of the class that is delivered. Research is considered as an of import activity to better the human capital that is besides an of import constituent. It helps in the betterment of module ‘s quality of instruction. Ronald A. Berk ( 2005 ) , in the article that was published in the International Journal of Teaching and Learning in Higher Education discusses the 12 schemes that are used to mensurate learning effectivity. Teaching effectivity is being measured through different positions like pupil evaluations, self-evaluation, pictures, pupil interviews, alumni evaluations, and employee evaluations, decision maker evaluations, learning scholarships, learning awards, larning outcome step and instruction portfolios. It besides highlights the importance of learning effectivity as it is used for doing major determinations that are formative and summational in nature. They fundamentally focus on bettering and determining the quality of instruction every bit good as the overall performance/status of instructors. The article published in the International Journal of Educational Development by J. Barrs ( 2005 ) , emphasizes on two of import points that are the deductions of the quality of instruction and the factors that contribute to the motive of instructors in rural Punjab. These are besides considered as the of import footings being used to analyse the impact on instructor ‘s public presentation. The research that is carried throughout this article concludes that the impact of local administration has shown a positive consequence on non merely instructor ‘s degree of motive but besides their position. Teacher ‘s attending and their followers of contractual duties have improved through the execution of better answerability and monitoring techniques. Eric A Hanushek and Steven G Rivkin ( 2007 ) researched that how the variables like wage and working conditions have impacted the quality of learning. The writers have come up with the decisions that how salary and work environment affect the quality of schoolroom direction. It is besides being discussed that how quality of learning if affected when instructors move from one school to another. This factor besides has a really deep impact on the accomplishment of pupils. Wages and pupil features are besides examined because it affects learning quality every bit good as the pupil accomplishment. It besides explains that how the fluctuations in the wages and working conditions are impacting the different communities that are the urban, rural, and suburban. It besides gives us the thought that how the tendencies are altering in context with the wages. Working conditions does non alter every bit often as the wages do. While sing policies related to learning wages should be taken as a benc hmark as it provides a good step of alterations that take topographic point in the instructor ‘s quality. A broader decision is that salary additions are considered as both expensive and uneffective factors while covering with the quality of instruction. Tony Yeigh ( 2008 ) , in his paper that was published in the Australian Journal of Teacher Education negotiations about the importance of learning accomplishments that are required for efficient instruction. He besides discusses that these accomplishments need to be upgraded and necessitate development and shining. It is besides highlighted that how these accomplishments impact the acquisition. The theoretical account that is mentioned in this paper is non merely good for the pupils but besides for the instructors. It helps in bettering the pupils larning results and besides the professional acquisition of the instructors. It loosely talks about the three dimensions of quality instruction. The quality of instruction is explained through the dimensions of rational quality, quality acquisition environment and in conclusion the significance. The paper besides throws some visible radiation on some of the of import features of a good instructor. It besides focuses on the professional acqu isition procedures, along with the fact that how these processes farther on aid us in accomplishing the instruction quality that we are seeking to pull out. Shuhong Wen ( 2008 ) , in the research paper focuses on the Evaluation Indicator for learning Quality of college instructors. It besides discusses the endowments that are at that place at the high degree, high devising and invention ability that are considered to be the undertaking of the higher instruction. The degree of quality of learning determines the degree of the endowments that are being cultivated and influences the being and development of colleges. If the rating is carried out efficaciously it may bring forth right counsel and inducement map, trigger the enthusiasm rate of instructors towards their profession, and better the instruction methods and contents that finally raise the quality of learning. It besides reflects the major maps of the index system, and how it with its measure by measure attack helps in the rating of learning quality. How to cite Changing Teaching Styles Over Time Education Essay, Essay examples

What Is a Hero to Me Essay Sample free essay sample

Hero to me is a individual or an animate being that is able to set a smiling on a human face and do others experience comfy and safe. without farther thought. Peoples can’t name themselves heroes because they do non hold world powers. nevertheless people do epic things. Peoples don’t have to make large things to go heroes. they can make small things and that still do them heroes. Animals can make similar things. When I was a small miss I believed that a hero is a rich individual who will ever purchase confects and playthings for childs. since their parents could non afford it. a individual like Santa Claus or person who will do hapless kids happy. In my vicinity there were many kids like me. looking for a new plaything around holydays or birthday. but non everyone was lucky. Parents who did non work and battle with poorness ruin small dreams of a new plaything for kids rapidly. We will write a custom essay sample on What Is a Hero to Me Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I believed that my hero will convey me a plaything every twelvemonth. and he did but one twelvemonth he stopped and I neer knew why. My female parent told me that. my hero has nil to give me this twelvemonth. I was disappointed. When I grew older I got used to the fact that toys and all the good material. where no longer of import. since I had to have on the same bloomerss for a twelvemonth. My hero turns his dorsum on me. I thought. It do me experience really angry that I had no apparels and my places where torn. I wish for a new brace of places every twelvemonth and since my female parent was making her best to acquire me one I had to be really patient. I eventually understood that the hero who brought me all the things I need was my female parent. Yes. my female parent is one of my hero or heroine a adult female version of a hero. My female parent is a typical Polish adult female. she do her best to do everybody happy. My female parent ever supports my household: she provides me and my brother better hereafter. She tried to do up for everything she couldn’t do for us back in Poland. My female parent works twelve to thirteen hours a twenty-four hours. her occupation is really difficult and unsafe for her wellness. My female parent work for air trade company. it’s truly difficult for me to see her acquiring back from work really tired and when she complain that she can’t map. My female parent is full of love and understanding for others and I love her with all my bosom. She neer put me down and since we moved to the United States she gave me everything I of all time wanted from a Canis familiariss to a trade name new auto. which I truly appreciated. Every clip she has to set up with me. my brother and my male parent make her heroic. My female parent neer asks for present or things in return. she has a really good bosom. My female parent is what I call her a â€Å"Polish Mother Teresa† She portions her money with hapless. She will assist a ignored kid. in Poland she did many times. She is the good version of everything. outstanding female parent. married woman. sister and aunt. My female parent is a immense truster she believes in Jesus. she told me that Jesus is the ground why we celebrate Christmas and Easter. and the charming joy that we get from these vacations comes directly from his bosom. Stating that God and religion is good makes me believe excessively. I am really spiritual individual. but sometimes I neglect him. Jesus is my hero excessively and I am non afraid of stating that. He is my savior assistant and he feeds me with hope every twenty-four hours. Without Jesus my religion and hope. I will neer be who I am today.

The AT T Breakup free essay sample

Causes of divestiture effects on firm public. Background, competition, five segments after breakup, merger activity, advertising promotion, economics services. ATT (formerly American Telephone and Telegraph) is the worlds largest telecommunications company providing services, products and systems to consumers, businesses, governments and other telecommunication companies. At one time, AT had the broadest, most advanced communications network in the world, and created Bell Labs, a premier manufacturer of telecommunications equipment. In 1984, AT was forced to divest into separate businesses; the company rebuilt its business to include long distance, computers and manufacturing. In late 1995, the company announced that it would divest into three separate companies along its business unit lines. This research examines the conditions which led to the 1984 breakup, and whether that divestiture benefited the American public.

Operating systems Essay Example

Operating systems Essay Example Operating systems Essay Operating systems Essay Operating systems can be compared on the basis of their various features. In this article, we are going to make a comparison between Mac and the Windows operating systems. First, lets us see that how a common user can differentiate these two operating systems. What Windows has and Mac doesnt have: à ¯Ã‚ ¿Ã‚ ½ Larger software directory à ¯Ã‚ ¿Ã‚ ½ Best for custom built computers à ¯Ã‚ ¿Ã‚ ½ Lower cost when used with customized pc Shortfalls of Windows over Mac à ¯Ã‚ ¿Ã‚ ½ More prone to viruses, bugs, malwares, spywares and spam wares with low stability as compared to Mac à ¯Ã‚ ¿Ã‚ ½ Costs more in the long run as certain hardware updates cost more money à ¯Ã‚ ¿Ã‚ ½ Poor GUI and productivity. Mac can perform twice or thrice faster than Windows as it does not require you to wait for a process to end for an infinite period of time What Mac has and Windows does not have: à ¯Ã‚ ¿Ã‚ ½ Better GUI à ¯Ã‚ ¿Ã‚ ½ It costs just $129 to upgrade Leopard with all features available for use. No business edition, no premium edition. à ¯Ã‚ ¿Ã‚ ½ Costs less in the long run. Most of Mac upgrades cost less than those of Windows OS Disadvantages of Mac over Windows: à ¯Ã‚ ¿Ã‚ ½ Smaller software library à ¯Ã‚ ¿Ã‚ ½ Low user familiarity with the interface à ¯Ã‚ ¿Ã‚ ½ Cost can rise if not used for a larger amount of time. Now let us peep into the technical details about these operating systems. Describing MAC Operating System: Mac uses an open-source kernel called XNU. This XNU kernel is in fact a conglomeration of the BSD and Mach Kernels that use POSIX system calls. POSIX is the same set of system calls that is used in UNIX builds. Mac manages the memory using the priority-hierarchy of preemptive multitasking system. Through this system, the kernel can assign a priority to each running process and whenever a program needs some system resources, it checks the priority level of the program. If a program with highest priority requests for a resource, the kernel assigns it the requested resource with an allocated time. Whenever a program attempts to use a resource that is not assigned to it, it generates an event called system interrupt. Kernels attention is flagged, taking the complete control of the hardware; it lets the operating system to decide to cope with this malfunctioning program. A course of events reports error and shuts the program. XNU kernel is a standard powerful and simple kernel for running an operating system. Mac makes use of a Hierarchal File System PLUS or HFS+. A file system performs several jobs. They manages the hard drive for file type support, file storage, assignment of blocks of disk space and organization of these blocks, and insuring the integrity of the data stored on the disk. For instance, when a hard drive is formatted by a file system, every part of drive is assigned with sections of hard drive and at least one block is allowed for a file to be used i.e. every block is one of 2^32nd power block, and the file system supports up to 8 exabytes of file volume of the file. HFS+ is also known as jounraled FS. Before making changes to any file or part of file, it writes those changes to a special file called journel. This makes the recovery of lost file easier e.g. if a file is lost due to a sudden change such as power failure, the system just returns to the journel and reads the previous status to recover the file. This system has a flaw as well. Creation of journel requires a large disk space and hence reducing the size of usable space on the disk. As far as the system calls are concerned, Mac uses POSIX which is a standard set of system calls for UNIX. A system call is just a message created by a program to use resources or take some other action sent to the kernel. A system call can be one out of the five main operations: write, read, close, open and pipe.Mac makes better use of POSIX system and uses it to avoid the deadlocks where all processes suspend and the operating system hangs. Describing Microsoft Windows Operating System Windows uses the kernel named ntoskrnl.exe (NT Operating System Kernel) this is a hybrid of microkernel and monolithic system kernels. We can better say that it attempts to encompass all possible kernel jobs into one larger kernel but renders some parts of kernel to work with them and lets the kernel to run them aside as independent processes which kernel just conveys messages back and forth. Both systems have their own drawbacks so a hybrid kernel is better rather a single extreme. A good trait of ntoskrnl.exe is that it executes the complicated jobs as separate processes and bundles the simple jobs and hardware management into a central kernel. This approach creates difficulty when an attempt is made to change the functions of the operating system. Windows has many programs and processes to offset this complication, designed to enable the user to change to the system settings to some extent and is often can help an average user to cope with. Windows uses the NTFS file system which is a security-oriented and journaled file system. This file system has many specialized features like Disk Quotas (the administrator can allocate limited disk space to individual users), Alternate Data Streams (in which a file can be associated with other files without mentioning in the original file) and file shadowing (in which a file is copied whenever new replacement is saved). Windows also makes use of the POSIX file system calls. This system of system calls helps the operating system to manage the threads under processing. But as there are other mechanisms for application management working side by side, Windows become more prone to system h ands due to the deadlocks among the threads under processing. To facilitate the user and make its use easier, Windows provides the user with a greater degree of control over the processes and applications running on the computer. For that reason, user find this operating system more convenient to use and learn and this is also the main reason of its popularity particularly in the countries where English is not a native language.

Investment Report Essay Example | Topics and Well Written Essays - 2000 words

Investment Report - Essay Example Tesco is currently the world’s third largest retailer in the world measured by revenue and the second largest when measured by profits. The company is undoubtedly the largest in the retail industry in the UK, where it controls approximately 30% of the market. This places Tesco substantially ahead of ASDA its closest rival which is operated by Wal-Mart a U.S owned operation. However, BBC (2012) indicates that Tesco’s market share fell below 30% to 29.9% for the first time in seven years for the 12 week period to January 22, 2012. The company’s major competitors include Sainsbury which was number one until 1995, ASDA, Safeway and Morrison’s. Tesco’s size resulted from a series of acquisitions throughout the UK. The company is now an international group with operations in 14 countries – located in Asia, Europe, and the U.S. According to Tesco (2013) Tesco’s venture into the international arena started in 1995 when the company invested in Hungary. In 1998 the company entered Thailand under the Tesco Lotus brand and in 1999 though a partnership with Samsung made its entry into Korea where it now has 450 stores. The company took a break and continued its streak of expansion when it entered into a partnership with 30% stakeholder Darby in Malaysia. This was followed by the acquisition of the Kipa stores in Turkey in 2003 and entry into China in 2004 where the company established a network of over 100 stores in several Provinces along the Eastern Seaboard. The company entered the U.S in 2007 under the name Fresh & Easy and now has approximately 200 stores in several states including California. Tesco now has approximately 6,234 stores and is expected to continue growing as economic conditions improve. In fact, the company decided to reduce its planned investment in China as a result of uncertainties in the environment (Tesco 2012). The macroeconomic Environment in UK and Hong Kong An analysis of the macroeconomic environ ment of Tesco using PESTEL provides information about to opportunities and threats in the environment. In order to assess the impact of the environmental conditions of all these countries on Tesco’s, an environmental analysis needs to be done In the political environment the threat of terrorism is not as high as it was before. However, Tesco appears to be prepared as a major terrorist event would affect the company’s system and impact its ability to trade. The company has contingency plans in place as well as security systems and processes to deal with any such event (Tesco 2006). Tesco’s other international competitors - Wal-Mart and Carrefour face temporary price controls in Kunming, a southwestern Chinese city. (Bloomberg 2010; China Briefing 2010, CNNMoney 2010). However, incentives are being offered for investors to start business in the western region - the poorest region in China. The environment in the UK is getting better as the government has reduced t he corporation tax rate for 2012/13 from 24 per to 23 percent. The rate is expected to be reduced to 22% in 2013/2014. The political environment in Hong Kong as it relates to business is different as the country is considered to be a tax haven with a corporate tax rate of 16.5%. The company does not have value

Business Planning- THE TWIST KETTLE Assignment Example | Topics and Well Written Essays - 1250 words

Business Planning- THE TWIST KETTLE - Assignment Example nturn that has negatively affected the purchasing power of most consumers, households are focused at buying low priced but quality products (Ruston, 2010). In this regard, Twist Kettle offers the best opportunity that will ultimately add value to our consumers. The high consumption of tea and coffee is one of the key aspects that have led to an expansion of kettle market. Even though most of the households did not take into consideration the environmental impact of the kettle they use during their household chores, the demand for eco-friendly kettle has significantly expanded (Abrams, 2003). This acts as a major basis for the preparation of our business plan. One of the major threats that Twist Kettle will face is stiff competition. It is worth to note that even though competitors have launched various energy saving kettles in the market, mainstream consumers are concerned about their prices, efficiency and ease of use (Lavee, Regev and Zeme, 2009). Through overcoming such barriers that affects the buying behavior of most consumers, Twist Kettle will ultimately attain a competitive edge. As depicted by Bigelow (2003) the quality of a product has a significant implication on the consumers buying behavior. One of the key elements covered by our business plan is on how to improve Twist Kettle to make it compatible with the needs of our consumers. For example, the kettle has a unique design that ensures that left and right handed consumers can easily adjust the temperature (Bigelow, 2003). In addition, consumers can choose their desired temperatures since the product offers various choices of temperatures. To ensure reliability of the Twist Kettle, we are focused at using heat resistant plastic during the production process. These materials will include polystyrene, polypropylene as well as low density polythene (Cohen, 2002). Being produced by Lavaware Company, the market price of Twist Kettles will be  £45 (Tanner, and Wolfing, 2003). With such a low price, most

Critiquing Cosmetic Progression

Critiquing Cosmetic Progression Part One: About a decade ago, Dove Corporation released a controversial video, which, quite successfully, was able to subliminally banter the modern fashion industrys notorious inclination of distorting physical complexion for increased product marketing. Perhaps even more impressively, they accomplished this in less time than it takes to re-heat a leftover plate of spaghetti. Enter Dove: Evolution. Clocking in at just over a minute in length, this advertisement has achieved widespread appraisal for its unparalleled ability to challenge contemporary plights related to self- esteem (particularly in women) as a result of the constant degrading stimuli being solicited through media outlets. Upon watching this clip myself, I experienced an array of emotions ranging from calm, to apprehension, and even mild bewilderment. As the brief video has no dialogue, the importance of background music is noticeably enforced. At the opening, were presented with soothing classical piano chords, as our female su bject takes a seat before the camera inside of the contextual production studio. Alarmingly, the tempo begins to quicken; introducing heavy pulses of bass rhythm while simultaneously, bright lights are introduced as a means of hastily diminishing the facial blemishes of the woman. Her initially optimistic demeanor begins to steer toward that of a nerve wracked teenager as the videos speed becomes digitally modified cosmetologists bustle about, enhancing her hairstyle at an inhuman pace, while a quick series of bright camera shots catches the viewer off guard with a semi-photo sensitive intensity. Never ceasing in its rapid course, the video transitions to a final still-frame of the physically enhanced woman, at which point an Adobe PhotoShop heads-up display is introduced. Following a painstakingly meticulous series of alterations lip saturation, eye widening, shadow exaggerations, and a neck extension, the camera angle slowly pans outward; causing the viewer to witness a suburban street with our main characters revised complexion strung upon a billboard. A pair of young women, observe this obstruction in passing prior to the screens final fade to black. Subsequently, a credit appears to company, along with a statement concerning warped bodily perceptions. Theres meaning in the text and images here beyond what may be immediately apparent: theres a rhetorical framework and a message that suggests something more significant and complex than what observers may see on a first look. Part Two: Breaking down the advertisement further, it becomes quite apparent that a pathodic appeal to personal emotions is invoked on multiple levels. From the outset, the music puts us at ease, before abruptly shifting to incorporate drums and additional rock-based instruments on a dual track layer. Personally, this technique, coinciding with the changing facial expressions the woman was undergoing, resonated a sense of alarm within me (as if I was about to witness a pending act of brutality). With that said, I think any viewer experiencing similar emotions at this point would have found it appalling how relentlessly the hairdressers went about their business, seemingly void of any compassion. Maybe this was the directors intention, because a resulting feeling of sympathy for this woman blossomed in my soul. By now, Dove has its audiences feelings on autopilot, and is able to orchestrate them befittingly for the duration of the editing sequences. Im inclined to deduce that the photo-shopping was revealed in an attempt to drive the hammer into the nail of what we already knew this entire time nobody is naturally that attractive! That isnt to say, though, that the closing act couldnt be reaming with hints of ethos in addition to the aforementioned rhetoric. I noticed that the billboard hosting the end product pointed to another popular brand in the skin care sector. Do we sense a conspiracy at work amongst the conglomerates? Im going to circle back to this revelation later, as I believe its important to factor into the grand scheme of whats transpiring. Part Three: In continuance to the closing statement I made in the previous paragraph, there are a number of admonishments Id like to point out to my readers, in order to address the more metaphorical aspects of this video (or what may potentially be interpreted as such). First, something that caught my attention early on, was that the correction of facial blemishes on the subjected woman were given utmost priority to any other items on the touch-up task list. I would infer that on a larger scale, this hints at a hierarchical approach the fashion industry adopts when evaluating beauty. Following that logic, we could conclude that a raw human face warrants correction prior to any makeup, hair, or airbrush modifications conducted by modeling agency experts. Bluntly theyre judging your primary feature with heightened scrutiny. Secondly, the overall pace of the advertisement, as I previously mentioned, was extremely swift. Coupled with the background tunes, this probably assisted in delivering the broadest possible range of emotionally triggering stimuli to target audiences in the designated timeframe undoubtedly a premeditated play. The objective of this ad was essentially to call out the elephant in the room, (or in this case, perhaps the one in Hollywood) and in order to do that, Dove knew that relying on a pathos-based approach would prove to be a strategic ally to influence viewers with the desired message. Finally, the billboard itself was placed in a neighborhood which appeared to be centered on either: working-class citizens, high-school youth, and/or single parents aspiring for more. I gleaned this demographical hypothesis by noting the surrounding environment composed exclusively of brick apartment complexes, wire fencing, and used cars. Suffice it to say that if this is indeed a factual theory, it would correlate nicely with the idea that Dove wants to spread its agenda like a wildfire throughout the general consumer populace; many of whom may have otherwise remained in blissful ignorance to the proceedings commencing behind closed doors. Part Four: Primarily, I fathom that women of Millennial and X generations would be the most heavily impacted audience after watching this advertisement. Furthermore, I would ascertain that those impacts have mostly positive connotations, superseding the manipulative (unethical?) bodily practices exposed therein. In support of this claim, I located a research study conducted by Stephanie L Quigg in 2010. The purpose was to identify how a brief ad could mitigate the negative effects imposed on self-esteem through traditional media propaganda. The study consisted of exposing groups of women to one of three variants: a music video padded with standard commercials, the same music video padded with intervention commercials, and TV with non-human focused commercials. The outcome determined that seeing the music videos ultimately led to lower levels of self-satisfaction in test subjects, in contrast to the group that didnt. Interestingly though, in her subsequent book titled Body Image, Quiggreveals e xposure to the intervention commercial counter-acted this effect. Demonstrating the extent which media portrayals of women are artificially enhanced can mitigate detrimental effects on female appearance satisfaction (135-142). Earlier, I mentioned Id be elaborating on the concept of concealed marketing loaded inside of well-intentioned messaging. Taking a tip from Bob Garfield, a journalist reviewing the Ogilvy Mather Agency, (who represent the film) I quickly uncovered another mind who shares my chilling proposition. Quoting his article specifically, the bonus is, if they stay with this message come what may, theyll also turn over lots of whatever it is apart from the uncomfortable truth theyre selling (Garfield). That statement really makes me wonder if any act of good nature is pure these days; or is everything simply a clever ruse to boost a bottom line? Part Five: To culminate my analysis, Id like to reiterate to my readers, the importance of executing caution in response to all sources of mainstream advertising, regardless of implied positive messages. In this discussion, Ive brought to light how what was formerly thought to be a feat of goodwill by Dove, might actually constitute as a turncoat for a corrupted motive, depending on the eye of the beholder. Its crucial that we embrace this somewhat harsher truth going forward. In order to be competent citizens, its dire that we examine each aspect of a message. Otherwise, we become vulnerable to intelligently situated reverse psychology governing our buying impulses. Works Cited Quigg, Stephanie L., Stephen C. Want. Highlighting Media Modifications: Can a Television Commercial Mitigate the Effects of Music Videos on Female Appearance Satisfaction? Body Image, vol. 8, Elsevier, 2011, pp. 135-42. Science Direct, Elsevier, 2011, doi:10.1016/j.bodyim.2010.11.008.Accessed 6 Mar. 2017. Tackling Ugly Truth, Dove Effort Evolves Beautifully. Review of Dove: Evolution, by Bob Garfield, 2006. Advertising Age, revision 2015, Crain Communications, 29 Oct. 2006, www.adage.com/article/ad-review/tackling-ugly-truth-dove-effort-evolves-beautifully/112837/.Accessed 6 Mar. 2017. Unilever Group. Dove: Evolution. The Evolution Video: The Use of Photoshop and Airbrushing in the Media, Unilever, 11 Jan. 2016, www.dove.com/uk/dove-self-esteem-project/help-for-parents/media-and-celebrities/the-evolution-video.html.Accessed 6 Mar. 2016.

Brave New Brain

AP PsychologyName Chp 2: Neuroscience Questions for Brave New Brain, Chapter 4 by Nancy C. Andreasen Read this packet carefully & completely. The reading is very long, complex & detailed. Consider it a primer reading to help you study the brain. As you read feel free to highlight or underline the actual text as needed. These study questions are to help you key in on what is important. Be sure to answer each question fully and completely. I expect you to TYPE the answers. You may find it easier to save a copy from my webpage and fill in the questions as you go instead of retyping the questions.Due to the length of this assignment it will count as a test grade. (HINT: Questions go in order) 1. What are the three (3) types of brain tissue? ~Gray matter, white matter, and Cerebrospinal fluid (CSF) 2. List the two (2) neurodegenerative disorders that destroy cell bodies. ~Alzheimer’s and Parkinson’s 3. What does the cell body do for the neuron? ~Performs basic command functi ons 4. Why does â€Å"cerebral cortex† mean â€Å"bark of the brain†? ~The nerve cell bodies are highly concentrated on the surface of the brain, causing it to look like tree bark 5.What does â€Å"subcortical† literally mean? ~Below the cortex 6. Name the two (2) demyelinating diseases listed in the text. What do these types of diseases do? ~Multiple sclerosis (MS) and Amyotrophic lateral sclerosis (ALS) both harm the white matter of the brain and cut the ties that allow the neurons to communicate with one another 7. What are ventricles? ~Parts inside the brain that carry CSF 8. Name two of the three important functions that CSF carries out. ~Contain nutrients and byproducts of brain activity to help the brain ~Replace issing brain tissue 9. What are gyri and sulci? Why do we have them? Draw a diagram to explain. ~Ridges and dips that cover the surface of the human brain in order for the brain to have enough neurons and stay at a healthy size, because the brain has to do adjusting and when it does, it creates the gyri and sulci 10. How does the brain grow? List and explain in detail each of the seven (7) steps in Table 4-1 on page 45: neuron formation, neuron migration, proliferation of dendrites and spines, synaptogenesis, myelination, pruning, and apoptosis.You may have to read into the text to explain in detail. ~Neuron formation happens a few months after fetus conception, and when DNA begins to send instructions to cells telling them to differentiate into nerve cells and some to change into liver or heart cells. After a sufficient number of nerve cells accumulate, the neurons then embark on a journey known as neuron migration. Pathfinder cells called glia guide the neurons to a new territory where they will create the cerebral cortex and the various subcortical gray matter parts of the brain.After the brain divides into two sides and the cells organize themselves according to the role that they will play in the activities of the brai n, dendrites and spines are formed (when each neuron sprouts dendrites that extend themselves by sprouting spines). Synapses are communication points that allow many cells to communicate with each other at the same time and mature and change in a process called synaptogenesis. Myelination occurs when axons are covered and insulated by fat layers, which increase the information speed between neurons.Lastly, pruning and apoptosis must occur to create a balance of connections within the brain because of the excess number of unnecessary cells and connections in the brain. Pruning trims the back overgrowth of dendrites and spines, and apoptosis removes the excess in a process known as programmed cell death. 11. What role does DNA play in neural development? ~It provides basic instructions in neural development with a concept called â€Å"brain plasticity† 12. Explain the following in your own words: â€Å"neurons that wire together, fire together. ~Nerve cells that are built toge ther and are stimulated at the same time will produce the same reaction 13. What is LTP or long term potentiation? What major neurotransmitter facilitates LTP? ~LTP is when the size of a neural response increases after stimulation, and is facilitated by Glutamate 14. What does the hippocampus do? ~One of the major memory regions of the brain and stores memories; is the home for much LTP activity with Glutamate 15. What did Hubel & Wiesel win the Nobel Prize for? Specifically explain their experiment on vision & critical periods. Their discoveries about the brain by conducting an experiment involving covering the eye of a very young animal and observing cell alignment and how it impacted the function of the good eye and bad eye. Later, they uncovered the bad eye and determined that it was too late for it to develop like the good eye. 16. What is a critical period (relate this term to more than vision)? ~When an area of the brain (vision, touch, or speaking) develop fully. For some pa rts, timing is crucial and proper development will be lost if stimulation doesn’t occur at the correct time. 17.In your own words explain the following quote on page 49: â€Å"Sometimes single powerful experiences affect our brains for life. † ~It doesn’t take something crazy to alter the brain. If the experience is strong, a sole experience can produce a lasting impact. 18. In your own words explain the following quote on page 50: There is â€Å"†¦ a false polarity between physical and psychological†¦ † ~People think that treatments for depression or anxiety require physical biological treatment, but sometimes non-biological methods can produce the same or stronger results. 19. What is agenesis?How is it caused? Explain fully!!! ~An abnormality of the fetal brain caused by alcohol exposure; nerve cells in the two hemispheres fail to send axons between each other and communicate. 20. What are some social consequences of LTP and human experience mentioned on page 51. ~Over exposure to TV or violence when young can cause children to develop a passive learning style or become insensitive to violence and/or pain. 21. Write down the Latin or Greek meaning and the function for the following: cerebellum, thalamus, hippocampus, subcortical, amygdala, neocortex, hypothalamus & corpus callosum. Cerebellum: â€Å"little brain†; coordinates movement, thinking, and emotion ~Thalamus: â€Å"marriage bed†; filter or central switchboard of the brain ~Hippocampus: â€Å"seahorse†; memory ~Subcortical: â€Å"below the bark†; any gray matter region that lies below the cortex of the brain ~Amygdala: â€Å"almond†; emotional memory ~Neocortex: â€Å"new bark†; more highly evolved cortical area ~Hypothalamus: â€Å"under the bed†; modulation of appetites and drives ~Corpus Callosum: â€Å"firm body†; axon tracks connecting two hemispheres of the brain 22. What is the motor strip in charge of? Where is it located?What is the motor homunculus? Who found it? ~In charge of movement throughout the body; located in frontal lobe. Motor Humunculus is a pattern that connects sense of touch to movement in our bodies and it was mapped out by Wilder Penfield. 23. List and explain what each of the four (4) lobes of the cerebral cortex do. ~Frontal Lobes: planning, deciding, remembering, and making moral judgements ~Temporal Lobes: language and some parts of memory ~Parietal Lobes: sensory and visuospatial associations ~Occipital Lobes: contain regions used for visual perception 24.What do they mean by the â€Å"mind† on page 56? ~Mental activities such as remembering and communicating (rather than the scientific aspects of the brain) 25. Compare and contrast the two (2) general methods of brain research on page 57. ~Lesion method: Provides information about the brain by showing what the brain was no longer able to do after having a particular section taken away ~Functional Imaging Techniques: permit scientists to directly visualize which parts of the healthy brain are used to perform specific functions ~Contrast: Lesion method exploited accidents and strange natural occurrences 26.Define aphasia and then explain the two (2) different types. What happens if your angular gyrus is damaged? ~Aphasia is called the â€Å"loss of language† (failure to associate meaning to sound waves). Types: Wernicke’s (individual loses ability to speak coherently because the ability to comprehend the language is lost) and Broca’s (individual knows what’s being said but can’t express himself). If the angular gyrus is damaged the ability to read and write will be diminished, but the ability to understand won’t be. 27.Explain what Karl Lashley was looking for. What happened to H. M. as a result of his surgery? What do the amygdala and hippocampus do? ~He was looking for proof that no specific lesion could produce deficits in memory; H. M was completely voided of the ability to remember any new information. The amygdala and hippocampus mediate some learning/memory and work together to send and store memories. 28. What brain structure acts as an attention filter? ~The Thalamus 29. What does the prefrontal system (cortex) do?What is a prefrontal syndrome? Historical cases? ~It mediates executive functions (abstract thought, creative problem solving, and behavior). A prefrontal syndrome is a lesion in the orbital region of the prefrontal cortex. A historical case is when Phineas Gage got an iron bar through his left frontal lobe and exhibited drastic personality and developmental differences/changes. 30. What does the cerebellum do? ~Coordinates movement, thinking, and emotion 31. What is the limbic system in charge of?What four (4) major parts make up this system? ~Feeling and monitoring emotions with basic survival drives; cingulate gyrus, hippocampus and amygdala, mammillary bodies and anterior thalamus 32. Brie fly explain how a neurotransmitter works (not action potential). Draw me a sketch. ~Small molecule or chemical that transmits nerve signals from one neuron to another 33. The last parts are wordy. List and summarize all of the functions of the following chemicals: dopamine, norepinephrine, serotonin, acetylcholine, GABA, and glutamate. Dopamine: first product synthesized from the activity of tyrosine hydroxylase; close chemical relationship with norepinephrine and epinephrine; key neurotransmitter in the brain and plays role in Parkinson’s and schizophrenia ~Norepinephrine: sends projections throughout the whole brain; affects almost every region in the brain, and plays a large part in mood disorders ~Serotonin: near midbrain, similar to norepinephrine and plays important roles in antidepressant medications ~Acetylcholine: in the nucleus basalis of Meyner and protects the hippocampus and cingulate gyrus; memory encoder ~GABA: amino acid neurotransmitter; inhibitory role in th e brain; relatively long tract; characterizes Huntington’s disease ~Glutamate: amino acid neurotransmitter; excitatory role; can be harmful if presented in large amounts (produce excessive neuronal excitation); produce signs of psychosis 34. Finally, in your own words tell me why â€Å"the whole [brain] is greater than the sum of its parts†? ~In order for the brain to function, all parts must work together, which means that no part can be completely dysfunctional (although brain plasticity can to some degree balance and make up for the disfunction).

Fighting for Our Rights

I have been witness to many movements and many campaigns that involve rights of those concerned. Human rights, animal rights, women’s rights, child rights, minority rights, prisoner’s rights, right to freedom, right to education, right to potable water, right to fight, right to eat, right to sleep, rights of the aged, rights of the marginalised, rights of refugees and war victims, rights of these and rights of those, rights of the left and rights of the right, etc,etc. The list is endless. It is not my intention to mock those who are suffering and those whose rights have beendeprived but I at times wonderwhy the activists and concerned souls who are serving the deprived don’t want to delve into their own duties and the duties & responsibilities of those whoserights they seem to support, uphold and protect. For after all, rights and duties are the two sides of the same coin, just as remembering and forgetting are The problem has assumed such epic proportions in the West that parents are even scared to punish their own children for fear of invoking the wrath of the child rights activists who seem to forget that in the long run a certain amount of discipline is good forthe children whose rights they appear to support and vouch for. I therefore presume they have never heard of the saying â€Å"spare the rod and spoil the child†. The lack of discipline, respect and values may all be attributed to this forgetfulness of duties. I am completely in favour of animal rights and protecting the natural environment of animals but let me tell you about a champion of the environment and animal rights whom I had the misfortune of meeting during my sojourn in Chennai. The person in question is an illustrious personality with undisputable credentials but if you were ever to walk into the office of the aforementioned you will find that the way the staff there are treated is worse than the way animal haters would treat an animal. This person has completely forgotten that it is not only ourduty to protect animals but it isalso our duty not to treat humans like animals. Not only do we have to take care of theenvironment at large but we should also realize that we should provide an ideal environment for our subordinates to work, grow and flourish. I’m not talking merely of the physical environment but also of the environment wherein the individual employee is treated humanely so that he or she realizes that it is their duty to work harder and serve better. I am also a firm believer in the right of children to good and quality education but I do believe that it is also the duty of these children who are provided this quality educationto treat their teachers, parents and the general publicwith respect and love. I believe in the rights of the aged but I cannot simply acceptor forgive those aged who during their better and younger days failed to fulfill their duties as a parent and therefore do not obtain the love or respect of their children who then disown them and abandon them to their ownends. I believe in the rights of war victims and refugees but I alsobelieve that it is the duty of such victims and refugees to ensure that they respect their aggressors and also respect the laws of the host country that provided refuge rather than turning into a fifth column within the host country. I believe in the right of all to uninterrupted supply of potable water but I also believe that it is the duty of allto ensure that they do not pollute the water source and damage the water table. I believe in the rights of minorities but I also believe that it is the duty of the said minorities to treat their majority brethren with love and respect. I believe in my right to believe in a lot of things but also believe that it is my duty to fulfill a lot of responsibilities. Therefore my dear friends may I beseech each and everyone of you who may chance upon this post to obtain and enjoy your rights with a senseof duty and responsibility for as I mentioned earlier rights and duties are two sides of the same coin. If only each one of us were to enjoy our rights with a sense of responsibility and duty, the world would certainly be a better place to live in.